Change The Game!!

Are you a talker or a walker?

Many Hip Hop artists step on to the music scene and boast their future plans to "change the game." Few ever really do. Many hardly make a dent. Most are never even noticed.

What's the difference between those who do and those who don't?

What does it take to "change the game"?

If you are an artist you've probably sat and wondered, what kind of marketing would it take to be a Jay Z? What kind of lyrical content and delivery would you need to put out to be listed among the many great emcees to ever breath a rap?

While there are many factors that go into establishing yourself as a legitimate artist it seems that many aspiring to enter the music arena forget the most simple yet powerful component to establishing an undeniable identity within the industry.

That missing component is the brand factor.

When most people hear the word brand their minds instantly think logos, symbols, buzz words, slogans, theme songs and a host of other identifying elements. However at SET THE STAGE we believe building a strong brand means building a unique and recognizable emotional relationship with those whom you share your art.

So many people spend years meticulously creating logos and symbols completely missing the point of such marketing aspects. True fans create their own interpretation of the sounds and images we create regardless of how we create them. The difference lies in the connection fans share with the artists themselves.

In music the artist is the brand and strong brands are built when strong relationships are formed.

There isn't an online music forum, social networking site, or music store that can effectively build the much needed relationships required for artists to build the brand of themselves.

This is where SET THE STAGE "changes the game" taking a different approach towards helping local artists begin their journey to building relationships with their future fans.

Through strategic local PR shows, FBE's (Fan Based Events), and direct marketing strategies SET THE STAGE brings local artists belly - to - belly with the people who matter the most, their fans.