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Monday, June 6, 2011

Wanna know how to create a successful festival brand? Ask Guerilla Union

In today's economy many Americans find it difficult to spend money on the things they need much less the things they want. I've even found myself cringing at the thought of having to give up my hard earned four dollars and thirty-two cents for a Mighty Kids Meal at McDonald's. Yet in the midst of mass frugality the people of Southern California create a budget for the enjoyment of Hip Hop music. Initially when I first discovered this I couldn't understand how anyone could get more than even a thousand people to consistently spend money on old-school hip hop shows . . . until I discovered why people were so willing to forgo paying their rent to go to a festival. The answer: Guerrilla Union.




Guerrilla Union has done what very few independent production companies have been able to do within the world Hip Hop music. They somehow have created a successful brand of Hip Hop events that generates an annual cumulative attendance of anywhere between 40,000 and 60,000 people. Through key attention to detail, strategic planning, solid relationships within the industry and a close ear to the street Guerrilla Union has cornered their market and has established themselves as a juggernaut within their industry. With widely known and heavily attended events such as Paid Dues, Spring Gathering, Rock The Bells and Smoke out Guerrilla Union has captured the heart of hip hop goers nation wide.


Check out this clip from the Rock The Bells 2011 Press Release:




See you in August!

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