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Wednesday, May 4, 2011

What is NAME BRANDERZ?

Have you ever heard someone say, "I only drive Hondas" or "I only wear Nike" or "I'm a Mac kinda guy"? Have you ever wondered what it is that causes people to become so devoted to certain designers or manufacturers? You might say it's the quality of the product or the company's reputation but at the end of the day it boils down to one thing. 


The bond to the brand. 


Often times people buy a particular brand to achieve a certain level of validation. Young people wear converse or "Chucks" because it makes them feel like they are part of a movement (shouts @ Taylor Gang) and distinguished businessmen drive Cadillacs because well . . thats just what you drive when your a business man. Regardless of the item, it is the force of the brand that ultimately regulates who, how many and to what level people will give their support.


At NAME BRANDERZ we understand how important this can be not only with products but with artists as well. Gary Vay-ner-chuck notes in his book CRUSH IT!, 


"The thing that most people don't realize is in today's world your business and your personal brand need to be one and the same, whether your selling organic fish food or financial advice or just your opinion . . it's the authentic you, the one thing that is guaranteed to differentiate you from everybody else, including those who share your niche . . ."


The purpose of NAME BRANDERZ is to help artists discover what it is that makes them authentic and help them build their personal brand as artists. We do this by creating platforms through which they can make direct connections with fans as well as artists and work in collaboration in a creative effort to make music history. 


While music isn't the only form of art, NAME BRANDERZ believes in creating environments where artists of all natures whether it be dance, photography, graffiti, fashion, or art can have a platform to launch their authentic brand within their local community.

We know there are plenty of people in society that are ready to be "branded" and we are here to help!

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